Start asking your customers and employees what is important to them. You might not even have to open your mouth - start listening to what is said AND what isn't said.
Have you put your organization under review to look for ideas and solutions that may be right in front of you? Take a step back and look for those strategic weapons with an eagle eye at improving performance and your bottom line.
Customer service should rise to the top of your list in terms of priorities - assuming you want to maintain and grow your business and/or would like to enjoy your work life
If you are already in a product development cycle, take a step back to think about whether you think achieving 30% of total sales within 3 years is feasible.