What can we learn from European history?
Take Milan’s the Duomo – what an amazing centerpiece for the city. Milan is the New York of Italy. There were far more business people walking about than in the other Italian cities we visited. As the center of business and fashion, you never know what interesting new style you’ll see walking the streets of Milan.
We also had a long conversation with a fabulous woman from Milan who is an advertising consultant. Although Italy has been in a recession, Milan is undoubtedly the hustle and bustle of business. Italy has an amazing train system which makes airline travel unnecessary. From anywhere in Milan, you can see the city center (the Duomo) – everyone walks in Italy. And, of course, they take their soccer very seriously!
It would be hard to avoid working with different cultures in business life. Take the time to get to know other cultures, and not only will you enjoy the conversations much more but you’ll be more likely to develop a stronger relationship and business partnership.