Start asking your customers and employees what is important to them. You might not even have to open your mouth - start listening to what is said AND what isn't said.
If you are already in a product development cycle, take a step back to think about whether you think achieving 30% of total sales within 3 years is feasible.
Last week, I went on a fascinating tour of the L.A. Times operations. It was quite impressive - and massive. Did you know the L.A. Times has has the largest operation in the U.S.? They print for the Wall Street Journal, USA Today and others in addition to the L.A. Times.