Demand Planning transforms sales forecasting into a collaborative process that aligns customer demand with supply to support predictable revenue fulfillment, superior customer service, and profitable growth. Explore insights on demand forecasting, forecast accuracy, demand sensing, and SIOP (Sales Inventory Operations Planning). Learn how manufacturers and distributors leverage integrated planning, technology enablement, data, and analytics to improve forecast visibility, reduce variability, and make confident business decisions.
Shortages Impacting Revenue & Forecasts
2021 was plagued with shortages. As discussed in clients’ demand planning/ forecasting meetings, history is not representative of the future. In one example, the client experienced material shortages and couldn’t sell what customers requested, and so carrying that forecast into the New Year would deliberately carry that issue into 2022.
