No matter the position of my client (typically a CEO, Owner, CFO, General Manager or Board member), he/she is interested in increasing demand, and the project we are brought in to focus on relates to increasing demand, either directly or indirectly.
In listening to the UGG founder, Brian Smith talk through his trials and tribulations in developing the amazing UGG brand, a few themes emerged.
In supply chain circles, there are lots of exciting concepts to discuss and debate such as lean, master scheduling, theory of constraints and many more; however, we have found that our most successful clients start with the customer!
SIOP guides strategic forecasting to determine the optimal horizon for planning and future-proofing your supply chain operations.
When it comes to B and C items, seasonal items and other trending patterns, understanding the demand plan isn’t a “nice-to-have”; it is critical to success.
It’s easy to feel lost when you have no direction from customers about their own sales projections. Get a clearer picture through demand planning.
A reenergized demand plan is fortified with meaningful data trends that point the way to improved service levels and increased profit margins.
There is no downside in prioritizing additional time to forecasting - at the minimum; you'll have a better understanding of your customer's needs.
In today's new normal business environment, characterized by sluggish growth, tight liquidity, elevated customer expectations and a general theme of "more for less", there's no doubt revenue has to be a top priority.
