Supply Chain Planning provides the integrated framework to align demand, supply, capacity, production, inventory, and distribution, enabling predictable revenue fulfillment, superior customer service, resilient operations, and profitable growth. Explore insights on SIOP (Sales Inventory Operations Planning), demand planning, capacity and resource planning, production and materials planning, inventory planning, and network strategy. Learn how manufacturers and distributors leverage integrated planning, technology enablement, data, and analytics to improve visibility, optimize working capital, resolve constraints, and execute with confidence.
Sales Forecasting
In this Supply Chain Byte, Lisa Anderson explains why sales forecasting must start with customers. By talking directly with customers, reviewing their forecasts, evaluating quotes, watching trends and incorporating demand plans into their SIOP process, manufacturers can plan to support growth and reliably meet customer expectations.
