Are You Developing Close Relationships with Your Customers?
During turbulent times, relationships move faster than at any other time. Will they move in a positive direction or a negative one? That is the only question. In fact, customers will be reevaluating what they buy and when they buy it. Consumer behaviors are evolving and business buying behaviors are evolving. Are you in the loop with your customers as to what is top of mind? For example, we recently discussed creating customer loyalty with forever transactions.
What Should We Consider and/or What Impacts Could Arise?
As a customer, I have less patience with slow response when I need it the most. Our customers are no different. On the other hand, a few suppliers stand out in my mind in making my life easier and being ahead of the curve. I will remember that as the pandemic winds down. Identify your top customers and make sure your relationships are moving rapidly in a positive direction. In fact, it is appropriate to drop low priority or unprofitable customers. Otherwise, your key customers might not gain the value they would otherwise.
Look for opportunities to provide value. Ask questions to understand your key customers’ current situation and what would help. Simply look for opportunities to help your customers be successful. If you can offer help and/or ideas, it can go a long way! Don’t worry about expanding business during your conversation. Provide value and your customers will be more successful. When your key customers are successful, you’ll be more successful as well. I’ve addressed this topic as well as your strategy, priorities, key trends, and your restart recipe for success in my eBook, Future-Proofing Manufacturing & Supply Chain Post COVID-19
May 8, 2020