If it isn't already, your end-to-end supply chain must be part of your strategy discussions. I was recently featured at SAP's SAPPHIRE NOW Coverage global conference on supply chain since it is such a timely topic. Interest has been heightened as supply chain challenges intensify throughout the world. Minimally, we should [...]
CLAREMONT, CA— The current economic disruption is giving businesses big opportunities to take steps to redefine and renew the relationships and processes that customers value most, according to the Society for the Advancement of Consulting® (SAC). Businesses that tune into evolving customer needs will thrive the most in 2021. [...]
Are You Developing Close Relationships with Your Customers? During turbulent times, relationships move faster than at any other time. Will they move in a positive direction or a negative one? That is the only question. In fact, customers will be reevaluating what they buy and when they buy [...]
In thinking about future-proofing your people, it makes sense to start with your customers. Have you thought about future-proofing your customers? The statistics are staggering. According to Outbound Engine, acquiring a new customer can cost five times more than retaining an existing customer. We wouldn't be surprised if the [...]
Boost margins and customer loyalty with effective customer value based pricing strategies. See why every CEO agrees!
When we think of why a customer buys from us and how to retain them we need to look at every aspect of our business, who adds value and who are the Contact Points or CP’s. We also need to adopt a simple company operating philosophy I call SLURPY.
If you cannot provide rapid, customized service with easy returns and 'extra value', you will be left in the dust. The needs aren't going away. If anything, Amazon continues to raise the bar.
According to a recent project44 report, 94% of business purchasers surveyed expect the same level of customer satisfaction from a business transaction as they do when making a personal purchase. These expectations revolve around “low-cost, fast and highly transparent delivery of goods.”
Have you thought about your strategy and whether it relates to your pricing? It is easy to get caught up in competitive pricing situations and start to lower your price; however, it might be the time to take a step back and see whether what you are doing matches your branding and strategy.
