How Do We Market & Promote a Project to Ensure Success?
As important as project teams, project tasks, and critical milestones are to project success, they do not compare to the importance of marketing.
As important as project teams, project tasks, and critical milestones are to project success, they do not compare to the importance of marketing.
As we start off the New Year, it often takes a while to get back into the swing of things.
As we close out the year, wouldn’t it be nice to achieve year-end results with critical projects?
As the headlines on the Wall Street Journal and business magazines are increasingly concerned about the economy in today’s new normal, businesses are re-thinking their business plans and searching for opportunities to increase profitability and cash flow.
If you’re interested in reading more about successes, failures and case studies about project leadership, there are many articles on my Articles & Publications webpage under the category of Project Management
In today’s new normal business environment, there is a lack of a robust recovery and fears of a double-dip recession. No more easy sales. No more easy profitability.
Too many projects fail to deliver the intended results.
In my experience in working with project teams globally across multiple industries, I’ve found the following three strategies provide the optimal route to achieve success
Those companies who invested during the last three recessions have passed by their competition who didn’t invest! If you survived through the recession and are working to leverage the recovery with a few key projects, there’s no time to waste with miss-managed projects – or you’ll see your competition [...]
After stagnating during the recession, executives are anxious to find ways to take advantage of the recovery to drive bottom line results and surpass the competition.