Manufacturing and Supply Chain Expert and influencer Lisa Anderson, president of LMA Consulting Group Inc, was featured in blog post by Ralph Layton: 'Always-On Influence: 5 Examples of Ongoing B2B Influencer Marketing in Action'. "Always-on influence is especially vital today as brands look to combat increasing mistrust and [...]
Have you thought about your strategy and whether it relates to your pricing? It is easy to get caught up in competitive pricing situations and start to lower your price; however, it might be the time to take a step back and see whether what you are doing matches your branding and strategy.
How can we create a destination? Let's start by considering our customers and clients.
No matter our job, we are all in the marketing business. Who doesn't want their product, services, projects or even their own image to be attractive?
Integrating marketing in the SIOP process is crucial for aligning demand planning with business growth, customer engagement, and supply chain efficiency
I thought it might be interesting to brainstorm top strategic priorities commonplace today for manufacturers and distributors.
Not only is marketing essential during the recession, it will remain so during the "new normal". Be one of the few to stand out in the crowd and leapfrog the competition by focusing on marketing. Sales and marketing are not identical: Often, I hear confusion about this topic. Marketing [...]
