In today’s economic turbulence and with the increased stress in both business and personal environments, networking and personal relationships are even more critical to success.
- It’s not about #s – remember, networking is not about numbers; it is about the value of real relationships.
- Trust – there is nothing more important than trust and credibility in building lasting relationships.
- Integrity – it should go without saying that integrity is cornerstone. Obviously with recent news headlines, it seems rare, but those with solid integrity will be the ones to prevail in the end.
- Provide value – focus on how you can be of value to your network – everyone has something to offer. Think about it and try to do one thing a day to help and/or provide value to someone in your network.
- Keep in touch – go the extra mile even though you might be swamped with business and personal challenges. Don’t just talk with people in your network when you need them; prioritize your network and keep in touch consistently – you’d be surprised what an email or call might mean to a customer, supplier, colleague, or friend.
- Be persistent – if you know someone is worth the effort, be patient. Many people are busy and preoccupied on life’s many challenges – if the person, business associate or customer/ client is worth it, don’t give up.
- Referrals – remember that referrals are one of the most powerful sales tools in any business. Start by being referable.